Auto req ID10278BR
Position TitleSr. Manager, Marketing Development
Making Life Even Better
When it comes to the vision of shaping discovery and improving life, no other company can match the breadth of products and services in the life sciences field to meet this vision than Life Technologies. Created through the combination of biotechnology leaders Applied Biosystems and Invitrogen, Life Technologies x2019; systems, consumables and services enable researchers to accelerate scientific exploration, driving to discoveries and developments that improve the human condition and the world around us. Our customers do their work across the biological spectrum, working to advance personalized medicine, regenerative science, molecular diagnostics, agricultural and environmental research, and 21st century forensics. With historical sales of approximately 3.5 billion, a presence in more than 100 countries, and a rapidly growing intellectual property estate of over 3,600 patents and exclusive licenses, we are poised to truly shape the world of science. Join a team of more than 9,500 employees around the world who are engaged, curious, insightful, responsible and driven to make life even better.
Establish short:term and long:term marketing strategies for the imaging and flow cytometry reagent products and execute the marketing strategies defined for these products. Provide marketing support to NPI and other business partners but not limited to Product Development, R and D, Regional Marketing and Technical Support teams.
Develop and implement marketing strategies (including marketing communication strategies) for new and/or existing products in the imaging and flow cytometry reagent portfolio(s).
Responsibilities include establishing and implementation of marketing plans, determining market/customer segments, product positioning, messaging, promotion and channel strategies and supporting regional implementation of the strategies.
Create and execute promotional and sales tools, product selection guides, marketing collaterals, marketing communications activities and plans with the Marketing Communications group and other internal and external partners to ensure consistency and effectiveness.
Develop and monitor budgets, schedules and performance requirements for the assigned business unit(s) and project(s).
Nature and Scope:
This position interacts with varying levels of internal and external personnel requiring the ability to establish and clearly communicate verbally and in writing Invitrogen x2019;s product development and marketing communications operating plans and strategies. Effectiveness in this role requires an in:depth knowledge of those operating plans and strategies as well as industry practices for developing, promoting and selling similar products. The incumbent works on abstract problems across functional areas of the business. Identifies and evaluates fundamental problems for